Gabriella M Krichevsky

While working at UT Labs, I was responsible for all PR and social media for the Kickstarter campaign.

The goal was to raise $15,000 in 6 weeks on Kickstarter.

The campaign successfully raised $15,000 in 21 hours and $142,000 over a 6 week period on The UT.LAB Kickstarter Campaign using PR, Marketing, and Social Media without any budget.

The PR outreach caught media attention and landed on more than 60 media features on digital magazines and popular blogs such as GQ, Fast Company, HLM, Design Milk, Hypebeast and many more.

The campaign was supported with an organic social media strategy which included creating content (copywriting) for Facebook, Twitter, Instagram, Google+, Linkedin, and Pinterest with the aim of connecting The UT.LAB’s fan base and promoting the brand’s distinctive lifestyle concept.